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Beretta Fabbrica d’Armi – part 1/2

With a history that started 5 centuries ago and, after 15 generations, continues to our days, Fabbrica d’Armi Pietro Beretta is Italy’s longest lasting business dynasty.


We met current Vice President and CEO Franco Gussalli Beretta who, in this first part of the interview, tells us about the deep relationship with the territory and the most important steps of corporate history, between tradition and innovation.


Italians Do It Better: to the discovery of our country’s most prestigious corporate realities – told through their own chairmen’s words


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