De Rosa – part 1/2
From being a small workshop to becoming one of the most renowned protagonists in the field of racing bikes.
We’ve been to the base of De Rosa, a company that has always produced hand-made products.
In this first part of the interview Cristiano De Rosa, Chief Administrator, tells us how the company was born and how such a strong corporate identity can be established.
Italians Do It Better: to the discovery of our country’s most prestigious corporate realities – told through their own chairmen’s words