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De Rosa – part 1/2

From being a small workshop to becoming one of the most renowned protagonists in the field of racing bikes.

 

We’ve been to the base of De Rosa, a company that has always produced hand-made products.

 

In this first part of the interview Cristiano De Rosa, Chief Administrator, tells us how the company was born and how such a strong corporate identity can be established.

 

Italians Do It Better: to the discovery of our country’s most prestigious corporate realities – told through their own chairmen’s words

 


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