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Diesel

It all started in 1978 with the first pair of vintage jeans, that Renzo Rosso realized using the sewing machine of his mother.

 

Diesel‘s road has been very long ever since, and it has now got to the position of leader in the field of fashion, innovating it through its unconventional communication.

 

Here Renzo Rosso tells us the secret of Diesel‘s success.

 

Italians Do It Better: to the discovery of our country’s most prestigious corporate realities – told through their own chairmen’s words

 


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