EICMA 2014 – The new Matchless Model X
The “Matchless Model X” was born in London in 1929. A desirable object for many, and the proof of Britain’s artistic vein for handmade products. Almost a century later, in 2012, the Malenotti, an Italian family of entrepreneurs, bought the Matchless brand. Today, only two years later, they present the “Model X Reloaded” at EICMA 2014. The motorcycle combines old charm with modern technology, and has as many as 12 new patents.