Iceberg White – The new fragrance for women
After the success of Burning Ice, the fragrance for men that Iceberg launched last year, the Italian brand presented, between a press day and the other, their alter ego for women, Iceberg White, at Iceberg boutique in Corso Montenapoleone. The new fragrance has floral, fruity and woody juice and plays with a pungent freshness and warm sensuality for a lingering and sophisticated scent: pear juice, peony petals and soft musk. Brigitte Wormser, creative director and “nose” of the fragrance, speaks about the creative process and the desire to give the fragrance a touch of masculine, to make it more youthful. This desire is confirmed and shared by Paolo Gerani, Iceberg’s CEO and artistic director, who, having observed the “garçonnier” trend on the catwalks, decided that it was time to go down this path also in the world of fragrances.