Louis Vuitton Roma Etoile – A big love called cinema
The famous French brand opened, last January 29, its first maison in the heart of Rome, to be more precise in San Lorenzo di Lucina square. The boutique, realized inside a cinema that was built at the times of silent movies and later on renamed as Cinema Etoile, extends on 1,200 sq.m. and not only put on display a wide range of Louis Vuitton products, but also several areas dedicated to the seventh art.
Commenting the project are famous architect Peter Marino, Yves Carcelle and Pietro Beccari, respectively Chairman and Vice President of Vuitton, and movie producer Luchino Visconti di Modrone.