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Versace – Spring/Summer 2014 Fashion Show

As an ode to athletism and to the discipline of sports, the man by Versace proudly shows his sculpted body. For the new SS 2014 collection, Donatella Versace turns kinesio taping (the colored patches used in sports medicine) into decorative elements for the body of man who shows them as tattoos: on the body or on the clothes. Light and luxury tailoring expressed through different themes: extravagant and colorful prints, leather jackets with golden studs, fabrics washed in shades of cream for a “faded in the sun” effect. “The man by Versace expresses his strenght in many different ways. Thanks to the lift of his athletic body, the firm tailoring, the impact of decorations and the timeless character of the Versace iconography, now and forever” says Donatella Versace.


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