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Jon Bon Jovi: What About Now – The new album between cinema and augmented reality

They have played in front of more than 35 million fans in more than 50 countries and still today, after 30 years since their debut, they have kept their rock’n’roll brand unchanged and are back with a new album and a new tour. Here’s Bon Jovi, the American band who launched hits such as “Always”, “It’s My Life”, “Livin’ on a Prayer” and many more. Together with a small group of journalists we met frontman Jon Bon Jovi on a visit to Milan to present the single “Because We Can“, which anticipates the release of the album in March “What About Now.” What is the secret of their never-ending success? Keeping up with the times and remaining themselves, and maybe writing a song for a movie…


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